Website DiscoveryThese questions help us better understand the goals of your website and how we should build it. Please provide as much information as you can. You can also save and come back to this later.BackgroundWhat is your number one objective with this website?Do you have any other objectives? Can you rank them by priority?Is there anything about your existing website that doesn’t work well?Is there anything about your existing website that works particularly well?Describe the typical touchpoint-to-sale process for your company?UsersWhat different groups of people do you anticipate using your site? What do they care about?What is the primary task they’re looking to accomplish by using your site?How do they learn about your company/product/service?How familiar are they with technology?Is this a casual visit or a goal driven visit?Are they likely to be mobile when visiting?CompetitorsWho are your direct competitors?What makes you different?Can you rank the competitors in terms of closeness?Are there any non-direct competitors? (i.e. alternative products or services.)BrandingDo you have any brand guidelines?Do you have official brand typefaces?Do you have official brand colors?Is there a style, tone or specific imagery we should consider?CommunicationIf you could only tell a visitor one takeaway, what would it be?What is the personality of your brand? Describe it in five adjectives.If your brand was a car, which car would it be and why?How should someone feel when they first see your site?