What data-driven insights is your website, ecommerce site, or intranet telling you? Does your audience research your products and services prior to purchasing? Are they on a mobile device or on their desktop? Are they focused on making a decision or just looking? These are just a few of the questions our digital marketing team digs into before recommending a campaign. Once determined, we integrate SEO, Paid Advertising, Content Marketing, Email Marketing, and Social Media to help you capture your target customer. We are your full service digital marketing agency. Our team of experts will work with you to understand what happens post conversion, keeping the customer engaged and connected through remarketing, automated drip emails, engaging content, and social campaigns. Effective digital marketing is so much more than optimizing a page.
SEO Today’s rules of SEO are complex and dynamic. In order to compete, you need to commit to a monthly budget, plan your approach, and work with a knowledgeable team of digital marketers to implement within the evolving best practices. If not, your investments will be ineffective, and you might even get penalized or blacklisted by key search engines. Is your SEO strategy maximizing your digital marketing goals?
SOCIAL MEDIA MANAGEMENT There is no denying the power of social media platforms like LinkedIn, Facebook, and Twitter. These platforms provide an unparalleled opportunity to drive deeper customer engagement, and uniquely qualified leads. A strong social media strategy will amplify the effectiveness of your website’s landing pages, content, and conversion strategy. Our digital marketing team excels at partnering with clients to identify their differentiators and segmenting their customer personas.
EMAIL MARKETING Email is the granddaddy of online communication and has been a highly popular method of marketing for years. But is it working effectively for you? If executed correctly, email marketing can be one of your most effective digital marketing strategies. Did you know the average ROI of email marketing is $38 for every $1 spent? Email drives more conversions than any other marketing channel. The catch, of course, is that you must have a focused strategy. You can’t just start blasting emails and expect a return. Our digital engagement team will help you to build targeted strategies, develop relevant content, optimize your lists, and measure performance to improve results. Email us today and let’s get started.
CONTENT MARKETING When it comes to maximizing SEO and digital marketing success, content rules! Our digital engagement team is ready to assist you in creating a relevant, targeted content strategy that is tailored for your blog posts, social media posts, press releases, white pages, e-books, and gated landing pages. Is your content positioning you as a thought leader and is it generating targeted leads? If it’s not, give the digital engagement experts at LNI a call.
MARKETING AUTOMATION Many marketing initiatives can have repetitive tasks, with implementing emails, social media, drip campaigns, and other digital engagement activities. Our digital marketing team will help you to implement robust marketing automation, allowing you to streamline, automate, and measure marketing tasks and workflows. Is your digital platform increasing your operational efficiency and growing your revenue faster?
ANALYTICS It’s critical to drive measurable client success by paying attention to analytics and campaign measurement. We understand you are under increasing pressure to justify budgets and prove your marketing investments make a difference. Our team works to identify KPI’s, create predictive models, define quantitative scorecards, and optimize campaigns based on results. Every digital campaign can be measured, and if you can’t measure it, then how do you plan to make it better?