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Web Analytics: Turn Data Into Actionable Insights
May 10, 2017 @ 8:30 am - 10:00 am$15
Please join me on Thursday, May 10, 2017, at Greater Reston Chamber of Commerce where I will be presenting on “Web Analytics: Turn Data into Actionable Insights”
I will be discussing how to obtain key metrics from web analytics and using them to draw insights to help expand your digital marketing effort.
The event starts at 8:30am and it is free for chamber members and $15 for non-members.
To register, please go to the following link: http://bit.ly/2o7o3Pd
Digital analytics tools like Google Analytics allow us to collect tremendous amount of data from website visitors. They help us track where visitors came from, how much time they spent on our website, what content they engaged with, and how they converted from anonymous visitor to a known lead and ultimately to sales.
If you have a business where your website plays a role in generating leads and/or sales, you should be tracking what’s called the Key Performance Indicators (KPIs) and know how to read the data associated with KPIs. However, trying to navigate through these analytics tools can be overwhelming and confusing.
In this business education session, we will use Google Analytics to walk through how to obtain key digital metrics about your business and how you can utilize them to plan actions for your digital marketing – for example, where to increase or decrease your digital marketing budget.