Time Spent on Mobile Continues to Rise

US consumers spend nearly 2.5 hrs on mobile devices everyday.

According to a report by eMarketer, US consumers now spend more time on mobile devices than on desktop and laptop combined.  Nielson released a related report titled “The New Digital Consumer.”  According to the report, US adults spent on average 34 hours per month using the mobile internet on smartphones.  By comparison, they spend 27 hours on the PC internet.

Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web.

It is time to really think about how businesses can strategically position themselves and create values for their customers through this new channel.

Global Mobile TrafficIs your website mobile-ready?

Although time spent on mobile web account for much less than mobile apps, the amount mobile web traffic is rising rapidly.

With increasing smartphone usage, making a website that is friendly to smartphone users has now become a critical part of website management.

There are number of ways to make your site mobile friendly.

One, you can create a dedicated mobile site at a subdomain, usually m.yourdomain.com.

Two, you can make your existing site responsive.

Both approaches have pros and cons and you have to make a decision on which approach you take.  If you’d like our no-charge consultation, please contact us using the contact form.

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