Page speed to become a ranking factor in Google’s mobile search

Starting in July 2018, Google will finally use page speed as a ranking factor in their mobile search results. Google recently announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will impact a small percentage of websites that “deliver the slowest experience to users” according […]

Website Optimization as a Strategy

Did you know that the average attention span of people is only 8 seconds? In 2015, Microsoft conducted a study including surveying of 2,000 people and monitoring the brain activity of 112 additional people using electroencephalograms. The study found that the average human attention span is declining rapidly and at eight seconds, making it shorter […]