LNI Digital Marketing Welcomes new client Jewelry Corner

LNI Digital Marketing is proud to announce a new client partnership with Jewelry Corner, a jewelry and watch retail business located in Bethesda, Maryland, and has been in business for over 30 years. LNI Digital Marketing has been hired to build and grow the company’s digital presence including search engine optimization.

Setting up WordPress for Local Development with Git

When you develop on WordPress, it’s always a good practice to use git to manage your code.  Yet, I have seen many developers not using any code repository or developers who want to use code repository but are not sure how to set it up for local development with git.  I wanted to share with […]

Redirecting Websites the Proper Way

When managing a website, there are times when you have to create a redirect.  A redirect can be as simple as “when a visitor goes to page x, take the visitor to page y” to slightly more complex as “when a visitor visits www.mywebsite.com/page-1 or page-2, take the visitor to www.anotherwebsite.com/page-3.” Redirect can also have […]

Finding Growth in a Website: Things you can do to drive new growth

For some, a website is nothing but another form of validation that a company exists – just like a business card.  For others, they see much more with a website – they see it as a strategic tool to build brand, generate leads, and grow their business.   Former finds the lowest bidder to have their […]

Website Optimization as a Strategy

Did you know that the average attention span of people is only 8 seconds? In 2015, Microsoft conducted a study including surveying of 2,000 people and monitoring the brain activity of 112 additional people using electroencephalograms. The study found that the average human attention span is declining rapidly and at eight seconds, making it shorter […]

LNI Welcomes The Olmsted Foundation as a Client

The George and Carol Olmsted Foundation Joins LNI Digital Marketing’s Growing Client Roster LNI Digital Marketing has been chosen to modernize the foundation’s website backend system with latest technologies to improve security, usability, and maintainability. Ashburn, VA (June 27, 2017) – LNI Digital Marketing, a Northern Virginia-based digital marketing company that brings the power of […]

How Retailers Can Increase Customer Loyalty

For retail businesses, it’s important to understand how customers interact with the business through various touch points and channels – some marketers call them brand touch points or retail touch points.  Due to plethora of technologies and marketing channels available these days, having a good grasp of all touch points, especially optimizing each touch point for the […]

Why Integrated Marketing is Important

I was talking to a potential client who was looking to get some help with her website – she is owner of a facial and body massage spa in Alexandria, Virginia. I told her that one of our services is full-service digital marketing management for small businesses and that part of it is social media […]

Real SEO is about User Experience

I had a meeting with a potential client last week. He is a CEO at a small company that develops CMMS software – Computerized Maintenance and Management System.  His software is used by major airports and it is considered a leader in the janitorial software market. He saw my advertisement about SEO and reached out […]